Ad Specs
Use these dimensions, aspect ratios, and file limits to make sure your creative renders crisply across every screen.
Image resolution
Upload artwork at 2× the slot dimensions, matching the exact aspect ratio. This ensures sharp rendering on high-density displays.
Slot specifications
| Slot | Display size | Recommended upload | Aspect | Max file size | Formats |
|---|---|---|---|---|---|
Medium Rectangle Sidebar, in-article, homepage banner zones | 300×250 | 600×500 | 6:5 | 2 MB | JPG, PNG, WebP |
Large Rectangle Sidebar (high-visibility), in-article | 336×280 | 672×560 | 6:5 | 2 MB | JPG, PNG, WebP |
Half Page Sidebar only — long-form articles, news pages | 300×600 | 600×1200 | 1:2 | 3 MB | JPG, PNG, WebP |
Leaderboard Below post / footer of articles | 728×90 | 1456×180 | 8.09:1 | 2 MB | JPG, PNG, WebP |
Where your ad appears
| Placement | Location on site | Accepted sizes |
|---|---|---|
Homepage banner Highest traffic placement on the site. | Homepage, alongside the lead stories | 300×250, 336×280, 300×600 |
Article sidebar banner Stays visible while readers scroll long articles. | Sidebar of article, blog and video pages | 300×250, 336×280, 300×600 |
Below article banner Reaches readers who finished the piece — strongest intent. | Directly beneath article and video content | 728×90 |
Homepage sponsored post Native card that reads like editorial content. | Sponsor post cards on the homepage | — |
Article sponsored post Native placement next to related reading. | Sponsor cards in article and video sidebars | — |
Homepage podcast feature Audio players get long dwell time. | Podcast section on the homepage | — |
Article podcast feature Pairs audio with related written coverage. | Podcast section in article and video sidebars | — |
Homepage event listing Drives registrations for dated events. | Event listings on the homepage | — |
Article event listing Contextual event promotion. | Event listings in article and video sidebars | — |
Slot-specific notes
Medium Rectangle (300×250)
Most flexible slot. Note the aspect is 6:5 (wider than tall). Uploading a 5:6 (taller than wide) file will be cropped or distorted.
Half Page (300×600)
Highest impact sidebar unit. Because of its size on screen, even 1x uploads often look acceptable — but 2x is still recommended.
Leaderboard (728×90)
Wide horizontal banner. Keep typography large and centered — narrow vertical space.
Aspect ratio matters as much as resolution
Per-viewport creative variants
The uploader accepts up to three creatives per ad — one for desktop, tablet, and mobile. The platform automatically serves the best fit to each visitor.
- Desktop is required and acts as the fallback when device-specific art isn't supplied.
- Tablet and mobile are optional but recommended for tight phone layouts and high-DPI tablet screens.
- All three variants share the same slot dimensions — pick the size once in the wizard's first step, then upload one image per device.
Format recommendations
Pre-upload checklist
- Resolution is at least 2× the display size
- Aspect ratio matches the slot exactly
- File is under the slot's size cap
- Format is JPG, PNG, or WebP
- Critical text and logos are well inside the safe area (avoid edges)
- The clickthrough URL goes to a working, mobile-friendly landing page
Questions? Contact your account manager or the support team.